Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign

Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign

Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.

  • Brand: Brand: Emerson n Church Publishers
  • ASIN: 1889102342

Conducting a Successful Annual Giving Program

Conducting a Successful Annual Giving Program

Bringing together over 50 years of annual fund experience, master fundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A. Lindauer to bring you a complete guide to planning and managing the most fundamental fundraising strategy: the annual giving program. Conducting a Successful Annual Giving Program, the third volume in the groundbreaking Dove on Fundraising Series, features a wealth of illustrative samples of fundraising tools, many of which have never before been offered in book form. Throughout the book, the authors address the key components of an annual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan. View an example of a teaching tool available in this title: Course Syllabus.

  • Color: Other
  • Brand: Jossey-Bass
  • ASIN: 078795649X

Conducting a Successful Annual Giving Program 1st edition by Dove, Kent E., Lindauer, Jeffrey A., Madvig, Carolyn P. (2001) Paperback

Conducting a Successful Annual Giving Program 1st edition by Dove, Kent E., Lindauer, Jeffrey A., Madvig, Carolyn P. (2001) Paperback

Will be shipped from US. Used books may not include companion materials, may have some shelf wear, may contain highlighting/notes, may not include CDs or access codes. 100% money back guarantee.

  • ASIN: B010CL0GV4

Fundraising with The Raiser's Edge: A Non-Technical Guide

Fundraising with The Raiser's Edge: A Non-Technical Guide

A non-technical guide to The Raiser's Edge-the most widely-used fundraising database package on the market-for the fundraising professional The first-ever guide to The Raiser's Edge database package for the fundraising professional, Fundraising with The Raiser's Edge: A Non-Technical Guide educates your nonprofit about what The Raiser's Edge can do for you and will help you more effectively work with the staff who are responsible for data entry and output. Helps your organization get much greater return on The Raiser's Edge, and use it to raise more money more effectively and with less stress Contains specific and clear direction on the key areas you should know without technical discussion Includes numerous checklists to give you practical takeaways Providing you with the non-technical details you need to know to recruit, manage and retain quality database personnel, Fundraising with The Raiser's Edge: A Non-Technical Guide will help you in your day-to-day fundraising work without needing to become a database expert.

  • Brand: Connors Bill Conners Bill Connors
  • ASIN: 0470560568

Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign 1st (first) Edition by Tom Ahern [2009]

Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign 1st (first) Edition by Tom Ahern [2009]

  • ASIN: B00BUFP54A

Annual Giving Strategies: A Comprehensive Guide to Better Results

Annual Giving Strategies: A Comprehensive Guide to Better Results

  • ASIN: 0899642772

Corporate Giving Directory 1997: Comprehensive Profiles of America's Major Corporate Foundations and Corporate Charitable Giving Programs (TAFT CORPORATE GIVING DIRECTORY)

Corporate Giving Directory 1997: Comprehensive Profiles of America's Major Corporate Foundations and Corporate Charitable Giving Programs (TAFT CORPORATE GIVING DIRECTORY)

  • ASIN: 1569950040

101 Reasons for a Citizen's Income: Arguments for Giving Everyone Some Money (Shorts Insights)

101 Reasons for a Citizen's Income: Arguments for Giving Everyone Some Money (Shorts Insights)

In the face of rising inequality, financial crisis, and painful austerity, the idea of a basic, guaranteed income—a citizen’s income—is an idea whose time has come. In 101 Reasons for a Citizen’s Income, Malcolm Torry lays out the case for guaranteeing a universal, unconditional income, and he goes on to show how a citizen’s income would help solve problems of poverty, social cohesion, and economic efficiency. Drawing on arguments detailed in Torry's Money for Everyone, 101 Reasons for a Citizen’s Income is a bracing call for action that will jump-start a crucial debate and point the way to a better future for all.

  • ASIN: 1447326121

Dove on Fundraising Set, Set contains: Conducting a Successful Fundraising Program; Development Services Program; Annual Giving Program; Major Gifts and Planned Giving; Capital Campaign

Dove on Fundraising Set, Set contains: Conducting a Successful Fundraising Program; Development Services Program; Annual Giving Program; Major Gifts and Planned Giving; Capital Campaign

  • ASIN: 0787971618

Conducting a Successful Annual Giving Program (Dove on Fundraising)

Conducting a Successful Annual Giving Program (Dove on Fundraising)

  • ASIN: B00573RE8G
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Understanding Campaign Effects on Annual Giving

Annual Giving Programs

Whether a campaign aims to expand an endowment, fund a building, or launch new programs, there’s always a simmering concern that annual giving will suffer. How can nonprofits avoid annual fund cannibalization during a major fundraising campaign? This webinar will share findings from our original...

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A Holiday Message from Director of Annual Giving Programs

Annual Giving Programs

Director of Annual Giving Programs, Monica Merante on year-end giving.

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Statistical Trends in Annual Giving: A Focus on Alumni Giving Habits

Annual Giving Programs

About this webinar: Campbell & Company and Target Analytics are proud to combine forces for the upcoming webinar, Statistical Trends in Annual Giving: A Focus on Alumni Giving Habits. Successful alumni giving begins with finely-grained data. Drawing on Target Analytics data from more than 200 ...

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Annual Giving Campaign 2016-2017

Annual Giving Programs

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