Marketing the Luxury of Interior Design

Marketing the Luxury of Interior Design

The traditional business of interior design has been disrupted in the face of growing competition, arising from retailers moving upscale with more sophisticated design resources (RH, Crate & Barrel), offering complimentary design services (Ethan Allen, Pottery Barn, West Elm), and emerging new-age internet etailers and services (Wayfair.com, Havenly.com). Complicating matters further, consumers are increasingly taking a do-it-yourself approach to home design and decorating challenges, encouraged by HGTV and other sources of information that portray a oversimplified and unrealistic picture of home improvement projects. Designers dedicated to providing customized, professional interior design services need new marketing strategies to succeed in today’s competitive and complex market. To win in this new marketplace, designers must be exceptional marketers as well as exceptional designers. This book is a designer’s guide to marketing success. Based upon research that author Pam Danziger, president of Unity Marketing, is known for, this book identifies the best clients for interior designer services and reveals how to reach the target customer with branding and marketing that connects. With a foreword by Cary Kravet, President and CEO of Kravet Inc., a leader in to-the-trade desig...

  • ASIN: 1543286003

Marketing Interior Design

Marketing Interior Design

Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to: • figure out what to charge and have the confidence to demand that price • write your business statement • brand your business, including designing promotional materials • find leads and take advantage of them through networking • land jobs and learn how to handle the interview process • protect yourself with contracts • take advantage of the burgeoning market for green products and services. This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design!

  • Brand: Brand: Allworth Press
  • ASIN: 1581156626

Marketing Interior Design, Second Edition

Marketing Interior Design, Second Edition

In this essential guide, now updated to include social media outlets and address changes in the economy, leading marketing consultant Lloyd Princeton offers you the same high-quality insights that he shares with his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed advice on: Figuring out what to charge and finding the confidence to demand that priceWriting your business statementBranding your business, including designing promotional materialsFinding leads and taking advantage of them through networkingLanding jobs and learning how to handle the interview processProtecting yourself with contractsTaking full advantage of social media platformsBidding for and negotiating projects in a post-recession climate  Also included are examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need this book!

  • ASIN: 1621532542

Interior Design Clients: The Designer's Guide to Building and Keeping a Great Clientele

Interior Design Clients: The Designer's Guide to Building and Keeping a Great Clientele

Clients are the lifeblood of any interior design firm and a sound understanding of how to manage those clients is essential. Interior Design Clients is an informative yet fun read for entrepreneurial designers interested in gaining a better understanding of how to build and manage their clientele. Tom Williams, designer, author, and blogger, deconstructs the pitfalls and challenges that can waylay even seasoned designers. As many professional designers learn, clients can be intimidated by interior designers and sometimes can even be fearful of the process. This unreasonable intimidation can often hinder the designer-client relationship and can even stop clients from asking for what they want. This leads to clients being unsatisfied and then walking away with a negative impression of their designer. Learning why clients fear their interior designer and developing strategies to allay those fears is essential for gaining and keeping a satisfied clientele. Everything from good client, project, and time management to interview techniques and staff and paperwork organization can all lead to making client interaction as rewarding as possible and are important aspects of the business rarely addressed by the interior design community as a whole. Interior Design Clients covers the subjects...

  • Brand: Brand: Allworth Press
  • ASIN: 1581156766

Branding + Interior Design: Visibility and Business Strategy for Interior Designers

Branding + Interior Design: Visibility and Business Strategy for Interior Designers

The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view―who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.

  • Brand: Kim Kuhteubl
  • ASIN: 076435129X

Design Portfolios: Presentation and Marketing for Interior Designers

Design Portfolios: Presentation and Marketing for Interior Designers

Today's students of architecture, interior design, and landscape design need to master the art of marketing themselves via multiple print and digital formats. This third edition of Design Portfolios reflects contemporary portfolio practices and enables students to create portfolios that serve as both evolving collections of creative solutions to design problems and evidence of their abilities to visually relay messages. Readers will learn how to create not just a collection of design work but a unique marketing tool for a successful design career.

  • Brand: Fairchild Books
  • ASIN: 1501317245

The Interior Designer's Guide to Pricing, Estimating, and Budgeting

The Interior Designer's Guide to Pricing, Estimating, and Budgeting

This second edition is updated throughout and includes additional material on time management and numerous interviews with leading designers. Empowered by the step-by-step guidance in this book, interior designers will be able to establish prices and budgets that make their clients happy and their businesses profitable. Written by a designer and veteran expert on pricing, estimating, and budgeting systems, the book provides practical guidelines on how to value the cost of designing commercial or residential interiors, from the designer's creative input to the pricing of decorating products and procedures. The book shows how to determine a profitable and fair hourly rate, balance the client's budget with his or her wishes and needs, negotiate prices with suppliers and contractors, write realistic estimates and clear proposals, manage budgets for projects of all sizes and types, and position the firm's brand in relation to its practices. Interviews with experienced interior designers, case studies, and sidebars highlight professional pitfalls and how to master them, from daily crisis management and self-organization to finding the perfect office manager.

  • ASIN: 1581157185

Interior Design: Interior Design Basics - Learn How to Decorate Your Home To Look Gorgeous!

Interior Design: Interior Design Basics - Learn How to Decorate Your Home To Look Gorgeous!

Interior Design Interior Design Basics - Learn How to Decorate Your Home To Look Gorgeous! Do you live in a house but not a home because you have no idea how to decorate your space? Are the rooms in your apartment or house filled with a mix of furniture and art that a professional would never dream of putting together? Do you long for a relaxing haven and a home you can be proud of? You have come to the right place! In this book, Interior Design: Interior Design Basics - Learn How to Decorate Your Home to Look Gorgeous! You wil learn everything you need to know to help you get started decorating your home without having to hire a decorator. In this book, you will discover:A fun quiz that will help you identify your individual decorating style. How to decorate on any budget from $100 to $10,000. How to budget and how save money. Accents, colors, and design elements that will complement any style. A beginner’s guide to what steps you need to take to make your project run smoothly.

  • ASIN: 1542795753

How to Start and Operate Your Own Design Firm: A Guide for Interior Designers and Architects, Second Edition

How to Start and Operate Your Own Design Firm: A Guide for Interior Designers and Architects, Second Edition

Want to make it big on Broadway—as a techie? Or how about working in smaller regional theater? Careers in Technical Theater explains more than twenty different careers from the perspective of successful theater artists. Included are specialties that have been around for decades, as well as those still emerging in the field. Concise information is provided on job duties, estimated earnings, recommended training, examples of career paths, and the insights are given of working pros in management, scenery, audio/visual, costumes, video and projection, engineering, and theatrical systems. There’s even a detailed appendix on finding on-the-job training as an intern, apprentice, or paid worker. For anyone interested in a behind-the-scenes life in the theater,Careers in Technical Theater is a priceless resource.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to q...

  • Brand: Brand: Allworth Press
  • ASIN: 1581154747

Design: The Whole Story

Design: The Whole Story

From the 18th century to the present, every aspect of design is covered in one single, spectacularly designed volume that will appeal to experts and general audiences alike. This chronologically organized compendium guides readers through the evolution of modern design, from its emergence in the 18th century to the present. Generously illustrated chapters trace the development of design: the classical revival, the "Art for All" movement, the Japanese influence and Art Nouveau. From there it explores topics such as how the industrial revolution changed the way we create and consume products; identity and conformity in the postwar world; brand loyalty and the counterculture; "Industrial Chic" and "Style Bibles"; the Digital Age and design with a conscience. Along the way readers will discover the close ties between design and social and cultural development. Iconic works that mark significant steps forward—such as Marcel Breuer’s Wassily chair, the creation of the IBM logo, and Matthew Carter’s introduction of a typeface designed to be read on computer screens—are analyzed in terms of their development, impact, and historic importance. An illustrated timeline highlights key influences and events from three centuries. Compiled with the help of an international team of noted ...

  • Brand: Wilhide Elizabeth
  • ASIN: 379138189X
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Marketing Strategy For Interior Design Businesses

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Facebook changed on ya again? Find out what you should be focusing on from here on out to market your interior design business. Read to join the Society? Join here: https://www.alyciawicker.com/society/ Find me elsewhere online... facebook: https://www.facebook.com/AlyciaWicker/ instagram: h...

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Marketing for Interior Designers

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http://www.5starmax.com/interiordesign This was a presentation given to a group of Interior Designers in Las Vegas on November 9, 2013 to teach them about the latest important issues regarding marketing online.

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Branding Your Interior Design Business

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Define Your Brand: A Workshop for Interior Designers An interactive lunch and learn workshop in which we explore and define your brand. - What is branding? (explained in plain, useful terms) - How to create your brand positioning statement—and what to do with it once you do - The brand checkli...

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