The Art Of The Start: The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything

The Art Of The Start: The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything

A new product, a new service, a new company, a new division, a new organization, a new anything-where there's a will, here's the way. It begins with a dream that just won't quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea. But what does it take to turn your idea into action? Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there's no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes. In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business's most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital ...

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  • ASIN: B0072OI91Y

The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything.  It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and adver...

  • Brand: Guy Kawasaki
  • ASIN: 1591847842

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

  • ASIN: 1400160634

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything 1st (first) Edition by Kawasaki, Guy published by Portfolio Hardcover (2004)

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything 1st (first) Edition by Kawasaki, Guy published by Portfolio Hardcover (2004)

Softcover

  • ASIN: B00E31IL5I

Summary: The Art of the Start: Review and Analysis of Kawasaki's Book

Summary: The Art of the Start: Review and Analysis of Kawasaki's Book

The must-read summary of Guy Kawasaki's book "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything".This complete summary of the ideas from Guy Kawasaki's book "The Art of the Start" shows how starting a business is an art. In his book, the author explains a step-by-step approach for starting any business project, from launching a start-up to creating a new product. He also demonstrates the importance of giving meaning to everything you do to make things happen and achieve success.Added-value of this summary: * Save time* Understand the key concepts* Expand your business knowledgeTo learn more, read "The Art of the Start" and find out everything you need to know about starting a new business and how to make it a success!

  • ASIN: 2511042630

The Art of the Start

The Art of the Start

  • ASIN: 3800646803

Next Is Now: 5 Steps for Embracing Change―Building a Business that Thrives into the Future

Next Is Now: 5 Steps for Embracing Change―Building a Business that Thrives into the Future

One of the world’s leading authorities on customer-centric business transformation, Lior Arrusy delivers results—so when Fortune 500 companies see potentially disruptive change on their horizon, Arussy is the person they call. Founder and CEO of the global consulting firm, Strativity Group, he’s led more than 700,000 employees to embrace the drastic and continual change that is now their everyday reality—and thrive through it all.The old business model of adapting to change for continued success is dead. Change is the new normal. There are no more periods of stability and predictability. There is only change. This continuous upheaval can undercut morale, decrease productivity and decimate profits, or it can be a game-changing opportunity. Arrusy illuminates the path to opportunity. He helps corporate leaders and their employees view change as an opportunity to become invested, drive that change, and achieve more success and job satisfaction than if change were simply implemented from the top down. Based on his experience working one-on-one with major corporate clients like Mercedes-Benz, Royal Caribbean Cruises, Thomson Reuters, HSBC and other Fortune 500 clients, Arrusy, shares his five-step Fit for Change program, and guides change impacted employees and business owner...

  • ASIN: 1501171453

Quicklet On Guy Kawasaki's The Art of the Start

Quicklet On Guy Kawasaki's The Art of the Start

Quicklets: Your Reading Sidekick! ABOUT THE BOOK Guy Kawasaki will often talk about his condition of tinnitis. Doctors are a bit mystified about the condition that means he has a constant ringing in his right ear. They have advised him to cut back on everything from his salt intake to caffeine. Kawasaki has another theory. As a venture capitalist, he has to listen to pitches all the time. He has entrepreneurs and would-be entrepreneurs with 60-slide Powerpoint presentations boasting about patents that are pending, a $50 billion market, and investors that are already on board. Subsequently he has developed this condition that occasionally leads to a sense of vertigo. In the hopes of making his life easier by giving start-ups a guide to the pitch and the abc's of beginning their business, The Art of the Start was written. Kawasaki admits that the temptation when embarking on a project like this is to want to appear like an omniscient, all-knowing guru who never made mistakes in his career, when in fact he has. What he has used in writing his book is the hindsight of what he wished he had done at different points in his career. MEET THE AUTHOR Coralie would really like to travel constantly. Chasing monkeys off my balcony in the morning sounds like a great morning constitutional, and...

  • ASIN: B00797Y54Y

By Guy Kawasaki - The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide (MP3 - Unabridged CD) (2015-03-18) [Audio CD]

By Guy Kawasaki - The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide (MP3 - Unabridged CD) (2015-03-18) [Audio CD]

  • ASIN: B0197P96UI

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Kawasaki, Guy(January 1, 2004) Paperback

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Kawasaki, Guy(January 1, 2004) Paperback

  • ASIN: B015QKW8K8
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Guy Kawasaki presents The Art of the Start at TiECon, May 13, 2006." Garage Ventures & TiECon 2006

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"The Art of The Start 2.0" by Guy Kawasaki - VIDEO BOOK SUMMARY

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"The Art of the Start 2.0" is the revised business classic by Guy Kawasaki, a successful entrepreneur and startup investor, former chief evangelist of Apple, and current chief evangelist of Canva. -- Sign up to receive free weekly video book summaries at http://www.bookvideoclub.com -- In this b...

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