Marketing

Marketing

NOTE: THIS IS A STANDALONE BOOK.Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below. High Engagement Style Easy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques. Rigorous Pedagogical Framework Pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge exercises, Building Your Marketing Plan guidelines, video and written cases, and other helpful supplements. Traditional and Contemporary Coverage and Examples Comprehensive and integrated coverage of traditional and contemporary marketing concepts supported by current and interesting examples. The access code (standalone) is 0077635736.The package (book and access code card) is 125928252X.

  • Brand: Unknown
  • ASIN: 0077861035

The Marketing of Madness: Are We All Insane? A Documentary

The Marketing of Madness: Are We All Insane? A Documentary

Two hour + video documents the story of the high-income partnership between drug companies & psychiatry that has created an $80 Billion psychotropic drug profit center and the flaws in the drug approval process.

  • ASIN: 1403187592

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spendi...

  • ASIN: B00371V7I8

Marketing: Defined, Explained, Applied (2nd Edition)

Marketing: Defined, Explained, Applied (2nd Edition)

A unique and easy-to-read breakdown of marketing information.   Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text—rather than passively read it.   The second edition features a new format that makes it easier for readers to study and learn the material.

  • ASIN: 0132177153

Marketing: The Core (Irwin Marketing)

Marketing: The Core (Irwin Marketing)

Marketing: The Core (Irwin Marketing) 7/E by Roger A. Kerin, Steven W. Hartley

  • ASIN: 1259712362

Warehouse

Warehouse

  • ASIN: B00BNQVN92

Marketing

Marketing

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

  • Brand: McGraw-Hill/Irwin
  • ASIN: 0078029007

The Warehouse (Trading Card) 2015 Breygent Bates Motel - Postcards from White Pine Bay #BP9

The Warehouse (Trading Card) 2015 Breygent Bates Motel - Postcards from White Pine Bay #BP9

2015 Breygent Bates Motel - Postcards from White Pine Bay #BP9 - The Warehouse

  • Brand: Breygent Bates Motel
  • ASIN: B01MU0NSIH

Marketing Channel Strategy

Marketing Channel Strategy

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.This program will provide a better teaching and learning experience—for you and your students. Here’s how:Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

  • ASIN: B01GJQR2L8

GermGuardian AC4825 3-in-1 Air Purifier with True HEPA Filter, UV-C Sanitizer, Captures Allergens, Smoke, Odors, Mold, Dust, Germs, Pets, Smokers, 22-Inch Germ Guardian Air Purifier

GermGuardian AC4825 3-in-1 Air Purifier with True HEPA Filter, UV-C Sanitizer, Captures Allergens, Smoke, Odors, Mold, Dust, Germs, Pets, Smokers, 22-Inch Germ Guardian Air Purifier

Germguardian AC4825 3-in-1 Air Cleaning System with True Hepa, UV-C Power and Odor Reduction.

  • Color: Grey
  • Brand: Guardian Technologies
  • ASIN: B004VGIGVY
  • UPC: 794628289250
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Marketing Warehouses

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Marketing Warehouses

In your everyday busy schedule, leave your shopping of Fruits & Vegetables to us. Take a look at what all happens at a Grofers warehouse when you order fruits & vegetables. Enjoy!

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Marketing Warehouses

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